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Sunday, November 22, 2015
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Miley Cyrus's ex Stella Maxwell dresses down in jeans and jumper as she gets ready for Victoria's Secret Fashion Show alongside Elsa Hosk and Romee Strijd
It's one of the most iconic fashion shows of the year, and it takes place on Tuesday.
And a whole host of stars of the Victoria's Secret Fashion Show, were seen getting ready for the big event in New York City on Sunday.
Stella Maxwell, 24, was spotted looking very laid back ahead of the career-defining catwalk event, in black skinny jeans, a grey jumper and black leather jacket.
Scroll down for video
Laid back: Stella Maxwell, 24, was spotted looking very relaxed ahead of the Victoria's Secret Fashion Show on Tuesday, in black skinny jeans, a grey jumper and black leather jacket
Laid back: Stella Maxwell, 24, was spotted looking very relaxed ahead of the Victoria's Secret Fashion Show on Tuesday, in black skinny jeans, a grey jumper and black leather jacket
Miley Cyrus's ex-girlfriend also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun.
The pair dated earlier this year for a number of months, with Miley making it very clear their relationship wasn't serious.
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Rose McGowan returning to her hotel\nFeaturing: Rose McGowan\nWhere: Manhattan, New York, United States\nWhen: 07 Nov 2015\nCredit: TNYF/WENN.com Pretty but not too practical! Rose McGowan shows off her...
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382 shares
She wore minimal make-up, but still managed to have fresh and flawless looking skin.
Stella wasn't the only star seen out making preparations ahead of the big day.
Relaxed look: Miley Cyrus's ex-girlfriend, also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun
Relaxed look: Miley Cyrus's ex-girlfriend, also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun
Upgrade your accessories with a studded bag by Givenchy
£1295
Givenchy studded bag
Click to buy at Luisaviaroma.com
Buy now
We may not all be able to get the body of a Victoria's Secret Angel but we can at least dress like one.
And Stella Maxwell is our new girl crush in this laid back look of skinny black jeans, grey knit and classic biker jacket; an easy outfit we can all recreate easily regardless of our size and shape.
But it's her bag that really caught our eye. We're suckers for a spot of studding and this Givenchy tote is the ideal way to add some edge to your accessories collection albeit very high end edge.
At £1295 it's a major investment but if you're thinking of upgrading your arm candy then why not make it one that'll last? Click (right) to buy it now at Luisaviaroma.com. For those without the supermodel-esque budget how about one of the studded options in our edit below? We've found some great bags that won't break the bank.
* PRICES MAY NOT BE AS ADVERTISED
...NOW GET ONE LIKE IT FOR LESS
Looking fresh-faced: The British model, born in Belgium wore minimal make-up, but still managed to have fresh and flawless looking skin
Looking fresh-faced: The British model, born in Belgium wore minimal make-up, but still managed to have fresh and flawless looking skin
Squeezing in some last minute fittings before the 2015 lingerie extravaganza, some of the other sought-after models were seen making stylish appearances on the streets of Manhattan.
Swedish beauty Elsa Hosk, 27 and Dutch bombshell Romee Strijd, 20, put their VS credentials on show in sheer black tops as they arrived for their fittings.
Elsa, who made her VS show debut in 2011, ditched the bra and opted for a flimsy t-shirt and high-waist jeans which she teamed with lace-up boots.
Cold front: Elsa Hosk was spotted arriving at a fitting for the Victoria's Secret Fashion Show on Sunday
Cold front: Elsa Hosk was spotted arriving at a fitting for the Victoria's Secret Fashion Show on Sunday
Elsa, who made her VS show debut in 2011, ditched the bra and opted for a flimsy t-shirt and high-waist jeans which she teamed with lace-up boots.
The blonde beauty added stylish touches with a luxurious blush-coloured coat and wide-brimmed fedora.
Meanwhile, Romee - who walked her first show for the fashion brand last year - looked busty in a push-up bra which could be seen underneath a sheer long-sleeved top.
Miley Cyrus's ex Stella Maxwell dresses down in jeans and jumper as she gets ready for Victoria's Secret Fashion Show alongside Elsa Hosk and Romee Strijd
It's one of the most iconic fashion shows of the year, and it takes place on Tuesday.
And a whole host of stars of the Victoria's Secret Fashion Show, were seen getting ready for the big event in New York City on Sunday.
Stella Maxwell, 24, was spotted looking very laid back ahead of the career-defining catwalk event, in black skinny jeans, a grey jumper and black leather jacket.
Scroll down for video
Laid back: Stella Maxwell, 24, was spotted looking very relaxed ahead of the Victoria's Secret Fashion Show on Tuesday, in black skinny jeans, a grey jumper and black leather jacket
Laid back: Stella Maxwell, 24, was spotted looking very relaxed ahead of the Victoria's Secret Fashion Show on Tuesday, in black skinny jeans, a grey jumper and black leather jacket
Miley Cyrus's ex-girlfriend also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun.
The pair dated earlier this year for a number of months, with Miley making it very clear their relationship wasn't serious.
RELATED ARTICLES
Previous
1
Next
'I am cured!': Pamela Anderson celebrates successful...
tim robards.jpg 'Time to kill... may as well get fit!' Tim Robards puts...
Rose McGowan returning to her hotel\nFeaturing: Rose McGowan\nWhere: Manhattan, New York, United States\nWhen: 07 Nov 2015\nCredit: TNYF/WENN.com Pretty but not too practical! Rose McGowan shows off her...
Grant Hackett.jpg Troubled Olympic swimmer Grant Hackett and his sports coach...
Share this article
Share
382 shares
She wore minimal make-up, but still managed to have fresh and flawless looking skin.
Stella wasn't the only star seen out making preparations ahead of the big day.
Relaxed look: Miley Cyrus's ex-girlfriend, also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun
Relaxed look: Miley Cyrus's ex-girlfriend, also went for flat black lace-up biker boots, and wore her long blonde hair down briefly, after having it tied up in a no-fuss bun
Upgrade your accessories with a studded bag by Givenchy
£1295
Givenchy studded bag
Click to buy at Luisaviaroma.com
Buy now
We may not all be able to get the body of a Victoria's Secret Angel but we can at least dress like one.
And Stella Maxwell is our new girl crush in this laid back look of skinny black jeans, grey knit and classic biker jacket; an easy outfit we can all recreate easily regardless of our size and shape.
But it's her bag that really caught our eye. We're suckers for a spot of studding and this Givenchy tote is the ideal way to add some edge to your accessories collection albeit very high end edge.
At £1295 it's a major investment but if you're thinking of upgrading your arm candy then why not make it one that'll last? Click (right) to buy it now at Luisaviaroma.com. For those without the supermodel-esque budget how about one of the studded options in our edit below? We've found some great bags that won't break the bank.
* PRICES MAY NOT BE AS ADVERTISED
...NOW GET ONE LIKE IT FOR LESS
Looking fresh-faced: The British model, born in Belgium wore minimal make-up, but still managed to have fresh and flawless looking skin
Looking fresh-faced: The British model, born in Belgium wore minimal make-up, but still managed to have fresh and flawless looking skin
Squeezing in some last minute fittings before the 2015 lingerie extravaganza, some of the other sought-after models were seen making stylish appearances on the streets of Manhattan.
Swedish beauty Elsa Hosk, 27 and Dutch bombshell Romee Strijd, 20, put their VS credentials on show in sheer black tops as they arrived for their fittings.
Elsa, who made her VS show debut in 2011, ditched the bra and opted for a flimsy t-shirt and high-waist jeans which she teamed with lace-up boots.
Cold front: Elsa Hosk was spotted arriving at a fitting for the Victoria's Secret Fashion Show on Sunday
Cold front: Elsa Hosk was spotted arriving at a fitting for the Victoria's Secret Fashion Show on Sunday
Elsa, who made her VS show debut in 2011, ditched the bra and opted for a flimsy t-shirt and high-waist jeans which she teamed with lace-up boots.
The blonde beauty added stylish touches with a luxurious blush-coloured coat and wide-brimmed fedora.
Meanwhile, Romee - who walked her first show for the fashion brand last year - looked busty in a push-up bra which could be seen underneath a sheer long-sleeved top.
Monday, November 9, 2015
Sell Discount & Cheap Women Long Sleeve Hollow Out Solid Gray Loose Midi Dresses KF586
Sell Discount & Cheap Women Long Sleeve Hollow Out Solid Gray Loose Midi Dresses KF586
Thursday, November 5, 2015
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Taylor Swift, the cover girl for the new issue of InStyle, has come into her own this year, no longer letting her hot self be defined by the famous dudes she dates.
She's all about the music lately, having a heck of a good time and reaching new heights, personally and professionally, as she nears the quarter-century mark.
As a result, she says she isn't even sure she wants kids. Like at all.
Taylor Swift In Style Cover
"I don't know if I'll have kids," she confesses, for a number of reasons, most notably not being in the right mindset at this point in her 24-year-old existence.
She also has fears of raising them in the spotlight, however.
How could she convince them, she muses, "that they have a normal life when, inevitably, there will be strange men pointing giant cameras at them from the time they are babies."
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"It's impossible not to picture certain scenarios."
Marriage feels like it's a long way off, as well.
"I'm too young to get married," she says.
"Not age-wise," Swift clarifies, "but I know myself, so why try to meet someone right now when I know that I'm too young to do something serious?"
11 Dudes Who Have Dated Taylor Swift
Jake Gyllenhaal
1. Jake Gyllenhaal
Jake Gyllenhaal allegedly took Taylor Swift's v-card, then dumped her via text. TEXT.
Surprisingly mature, given the sheer number of celebrities who have dated Taylor Swift and how a good number of them went from zero to 60, romance-wise.
No longer, she says she's loving being single.
"Being on my own, prioritizing my girlfriends, my family and my music above everything else and trying things I never thought I'd try," Swift reflects.
With her upcoming album, 1989, dropping October 27, and being in a better place than ever before, "it's really been a liberating and freeing time."
Being single doesn't mean lonely in her case.
Right now, the singer says her friends, including Karlie Kloss, Lena Dunham, Lorde and Jaime King, are "the most important thing to me right now."
That and her two cats ... meow.
Taylor Swift and Cats: A Perfect Pairing
Taylor Swift and Olivia Benson
1. Taylor Swift and Olivia Benson
Taylor and the newest addition to her cat family. Olivia is named for Mariska Hargitay's character on Law & Order: SVU.
She's all about the music lately, having a heck of a good time and reaching new heights, personally and professionally, as she nears the quarter-century mark.
As a result, she says she isn't even sure she wants kids. Like at all.
Taylor Swift In Style Cover
"I don't know if I'll have kids," she confesses, for a number of reasons, most notably not being in the right mindset at this point in her 24-year-old existence.
She also has fears of raising them in the spotlight, however.
How could she convince them, she muses, "that they have a normal life when, inevitably, there will be strange men pointing giant cameras at them from the time they are babies."
plus size clubwear dresses lingerie wholesale suppliers Wholesale Plus Size Nightclub Dresses
"It's impossible not to picture certain scenarios."
Marriage feels like it's a long way off, as well.
"I'm too young to get married," she says.
"Not age-wise," Swift clarifies, "but I know myself, so why try to meet someone right now when I know that I'm too young to do something serious?"
11 Dudes Who Have Dated Taylor Swift
Jake Gyllenhaal
1. Jake Gyllenhaal
Jake Gyllenhaal allegedly took Taylor Swift's v-card, then dumped her via text. TEXT.
Surprisingly mature, given the sheer number of celebrities who have dated Taylor Swift and how a good number of them went from zero to 60, romance-wise.
No longer, she says she's loving being single.
"Being on my own, prioritizing my girlfriends, my family and my music above everything else and trying things I never thought I'd try," Swift reflects.
With her upcoming album, 1989, dropping October 27, and being in a better place than ever before, "it's really been a liberating and freeing time."
Being single doesn't mean lonely in her case.
Right now, the singer says her friends, including Karlie Kloss, Lena Dunham, Lorde and Jaime King, are "the most important thing to me right now."
That and her two cats ... meow.
Taylor Swift and Cats: A Perfect Pairing
Taylor Swift and Olivia Benson
1. Taylor Swift and Olivia Benson
Taylor and the newest addition to her cat family. Olivia is named for Mariska Hargitay's character on Law & Order: SVU.
Monday, October 26, 2015
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SheIn Maxi Dress Still Holds Its Position in Fashion Trend of Fall 2015
SheIn, recently launched a series of promotional activities to celebrate the upcoming Halloween and Christmas party. They also placed great emphasis on their original maxi dress collection which aimed to hold the fashion trend of Fall
2015.
When striving to looking effortlessly chic, gorgeous and charming, you will never go wrong with a piece of maxi dress. When the temperature goes up, quite a lot of girls are inclined to consider dress as their top priority. Especially,
maxi dress should be pointed out.
Truth can be told maxi dress has undoubtedly gained large popularity among women worldwide nowadays. Advantages can be easily figured out.
- Fashion
There is no doubt that maxi dress is one of the top fashion trends among all wearable trends. Compared to other clothes, maxi dress has multiple colors, different styles and patterns for your selection. Fashion is a somewhat vague
conception, perhaps the best evidence is the frequent appearance on Paris or Milan fashion shows.
- Creativity
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The word 'creativity' does not refer to the creativity of maxi dress designers, instead, it indicates these girls who have creative ideas about how to wear maxi dress. You can transform a piece of maxi dress into a maxi skirt in a much
easier way if you think maxi dress cannot meet your fashion desire.
- Versatility
There is no certain occasion that maxi dress should be worn, from formal to informal occasions, from home to work, from day to night. Just like any other dress, maxi dress can be accessorized. It is easily to match with other clothes and
accessories. People simply like the elegance and versatility of the maxi dress and it can be wear all day long.
- Comfy
A comfortable dress can make feel that you are sailing through the ocean. Maxi dress is usually made from cotton, chiffon, lace or polyester and other soft materials. These materials are known as their comfortability and breathability.
Besides, due to its unique shape, maxi dress is neither too tight nor too loose, it almost perfectly fits any figure. Perhaps these are exact reasons why most people are so fond of wearing maxi dresses on any occasion even in hot summer.
- Simplicity
You can never go wrong wearing on a maxi dress with a piece of jacket or blouse. It makes you trendy or you can just wear it as is and be elegant and confident at any time any where. Proper high heel, handbag and jewelries will be great
addition of your whole look. So, it's time for you to show your best look for all year round.
Also, SheIn recently launched a store-wide promotional activity called "Greatest Dress Hits ". If you purchase two items and then you will get a 50% discount on the second item. Shop your adorable maxi dress here and get it into your
fall closet at such rock-bottom prices.
ABOUT SHEIN
SheIn is an online store boasting high quality clothes and other fashionable accessories. Our objective is to be the largest online wardrobe company in the world. We aim to offer our customers a variety of the latest and most fashionable
clothing.
SheIn, recently launched a series of promotional activities to celebrate the upcoming Halloween and Christmas party. They also placed great emphasis on their original maxi dress collection which aimed to hold the fashion trend of Fall
2015.
When striving to looking effortlessly chic, gorgeous and charming, you will never go wrong with a piece of maxi dress. When the temperature goes up, quite a lot of girls are inclined to consider dress as their top priority. Especially,
maxi dress should be pointed out.
Truth can be told maxi dress has undoubtedly gained large popularity among women worldwide nowadays. Advantages can be easily figured out.
- Fashion
There is no doubt that maxi dress is one of the top fashion trends among all wearable trends. Compared to other clothes, maxi dress has multiple colors, different styles and patterns for your selection. Fashion is a somewhat vague
conception, perhaps the best evidence is the frequent appearance on Paris or Milan fashion shows.
- Creativity
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The word 'creativity' does not refer to the creativity of maxi dress designers, instead, it indicates these girls who have creative ideas about how to wear maxi dress. You can transform a piece of maxi dress into a maxi skirt in a much
easier way if you think maxi dress cannot meet your fashion desire.
- Versatility
There is no certain occasion that maxi dress should be worn, from formal to informal occasions, from home to work, from day to night. Just like any other dress, maxi dress can be accessorized. It is easily to match with other clothes and
accessories. People simply like the elegance and versatility of the maxi dress and it can be wear all day long.
- Comfy
A comfortable dress can make feel that you are sailing through the ocean. Maxi dress is usually made from cotton, chiffon, lace or polyester and other soft materials. These materials are known as their comfortability and breathability.
Besides, due to its unique shape, maxi dress is neither too tight nor too loose, it almost perfectly fits any figure. Perhaps these are exact reasons why most people are so fond of wearing maxi dresses on any occasion even in hot summer.
- Simplicity
You can never go wrong wearing on a maxi dress with a piece of jacket or blouse. It makes you trendy or you can just wear it as is and be elegant and confident at any time any where. Proper high heel, handbag and jewelries will be great
addition of your whole look. So, it's time for you to show your best look for all year round.
Also, SheIn recently launched a store-wide promotional activity called "Greatest Dress Hits ". If you purchase two items and then you will get a 50% discount on the second item. Shop your adorable maxi dress here and get it into your
fall closet at such rock-bottom prices.
ABOUT SHEIN
SheIn is an online store boasting high quality clothes and other fashionable accessories. Our objective is to be the largest online wardrobe company in the world. We aim to offer our customers a variety of the latest and most fashionable
clothing.
Monday, October 19, 2015
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Do you think you are not as young as before Does your husband begin to think that you are older than before Are you worried about these problems We all know women become old, it is faster than men. So it is normal that your husband thinks you are not as cute as before.
What you should do is to change your wearing style. You should wear something cute to allure your husband. Now I would like to introduce this kind of Seductive Pink and Black Checked Lace Skirt and Cropped Tied Top With Collar School Girl Styled Set to you. You can use the seductive pink ribbon to tie your hair up, which will make you become sexier and cuter. It will help you look younger. The most important parts of this clothes are the lace skirt and color school girl styled set, if you wear them, your husband must be surprised with your lovely wearing. You will become younger and cuter. It will call up your husband’s memory when you fell in love with each other. He will can’t help having sex with you. What’s more, both of you are passionately in love.
Ladies, to be sexy, you can not only wear your sexy lingerie, but also this kind of school girl styled suit. You will be lovely, you can seduce your husband easily. What are you waiting for Buy it, you will be different.
Do you think you are not as young as before Does your husband begin to think that you are older than before Are you worried about these problems We all know women become old, it is faster than men. So it is normal that your husband thinks you are not as cute as before.
What you should do is to change your wearing style. You should wear something cute to allure your husband. Now I would like to introduce this kind of Seductive Pink and Black Checked Lace Skirt and Cropped Tied Top With Collar School Girl Styled Set to you. You can use the seductive pink ribbon to tie your hair up, which will make you become sexier and cuter. It will help you look younger. The most important parts of this clothes are the lace skirt and color school girl styled set, if you wear them, your husband must be surprised with your lovely wearing. You will become younger and cuter. It will call up your husband’s memory when you fell in love with each other. He will can’t help having sex with you. What’s more, both of you are passionately in love.
Ladies, to be sexy, you can not only wear your sexy lingerie, but also this kind of school girl styled suit. You will be lovely, you can seduce your husband easily. What are you waiting for Buy it, you will be different.
Sunday, October 11, 2015
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Tasha’s sexy dress object of latest controversy
JUST a week after a fight with her former boyfriend at a night club, actress Tasha Shila is courting another controversy when she turned up at a fashion show in a sexy dress.
Kosmo! reported that the KL Menjerit 1 actress wore a very revealing gold dress.
The actress had uploaded a photo of her in the dress on her Instagram account but removed it hours later following harsh comments from her fans.
Sexy Lingerie Outlet Online Sexy Lingerie Outlet Sale Sexy Lingerie Online Sexy Lingerie Outlet When contacted, Tasha declined to comment.
This is the second time Tasha – whose real name is Natasha Sheila Abdul Razak – had come under fire for wearing revealing clothes at official events.
Previously, she had worn a thin, see-through dress, which appeared on the cover of a local magazine.
Last week, her former boyfriend, Muay Thai fighter Hans Chen Wong, had lodged a report against Tasha for allegedly attacking him and a female friend at a local night club.
> The picture of a man who sold a premium motorcycle helmet from Japan for RM47,000 has gone viral, reported Harian Metro.
The man, who only wanted to be known as Hazwan, said he had bought the Shoei J-Force II Jack Force premium helmet via a middleman from Singapore.
However, Hazwan, 29, declined to reveal how much he had actually paid for the helmet.
“I think that the bidding price of RM47,000 for it is reasonable, considering that the original cost of the helmet was RM60,000,” he said.
The customer, known as Mok, was also a helmet collector, said Hazwan.
“He was really excited when he made the transaction and money was not a problem for him,” he added.
Hazwan said he was not affected by the negative comments from netizens after he uploaded the pictures on Facebook.
> Found in translation is compiled from the vernacular newspapers (Bahasa Malaysia, Chinese and Tamil dailies). As such, stories are grouped according to the respective language/medium. Where a paragraph begins with a >, it denotes a separate news item.
JUST a week after a fight with her former boyfriend at a night club, actress Tasha Shila is courting another controversy when she turned up at a fashion show in a sexy dress.
Kosmo! reported that the KL Menjerit 1 actress wore a very revealing gold dress.
The actress had uploaded a photo of her in the dress on her Instagram account but removed it hours later following harsh comments from her fans.
Sexy Lingerie Outlet Online Sexy Lingerie Outlet Sale Sexy Lingerie Online Sexy Lingerie Outlet When contacted, Tasha declined to comment.
This is the second time Tasha – whose real name is Natasha Sheila Abdul Razak – had come under fire for wearing revealing clothes at official events.
Previously, she had worn a thin, see-through dress, which appeared on the cover of a local magazine.
Last week, her former boyfriend, Muay Thai fighter Hans Chen Wong, had lodged a report against Tasha for allegedly attacking him and a female friend at a local night club.
> The picture of a man who sold a premium motorcycle helmet from Japan for RM47,000 has gone viral, reported Harian Metro.
The man, who only wanted to be known as Hazwan, said he had bought the Shoei J-Force II Jack Force premium helmet via a middleman from Singapore.
However, Hazwan, 29, declined to reveal how much he had actually paid for the helmet.
“I think that the bidding price of RM47,000 for it is reasonable, considering that the original cost of the helmet was RM60,000,” he said.
The customer, known as Mok, was also a helmet collector, said Hazwan.
“He was really excited when he made the transaction and money was not a problem for him,” he added.
Hazwan said he was not affected by the negative comments from netizens after he uploaded the pictures on Facebook.
> Found in translation is compiled from the vernacular newspapers (Bahasa Malaysia, Chinese and Tamil dailies). As such, stories are grouped according to the respective language/medium. Where a paragraph begins with a >, it denotes a separate news item.
Friday, September 25, 2015
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Friday, September 18, 2015
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Tuesday, September 15, 2015
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Monday, September 14, 2015
Rare are the opportunities for me to participate Sexy Lingerie Outlet Online
Rare are the opportunities for me to participate in my sons’ sartorial choices — or, for that matter, in my daughter’s. I do not have an “eye.” I cannot throw together incongruous items from my closet to create a stunning ensemble. And I missed the memo on how to properly accessorize.
Truthfully, I can’t even claim a signature style, though I’d like to think that I’ve improved my fashion sense over time.
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So it was with a mixture of excitement and trepidation that I accompanied my two youngest sons to shop for enough office attire to tide them over until they could afford their own.
One was starting his first grown-up job in New York as a CPA and the other an actuarial student internship with a ginormous insurance company (brag, brag), which meant they needed adult clothes beyond the standard job interview outfit. The suiting of choice for Florida college students, namely T-shirts, mesh shorts and sneakers, won’t do in the brave new world of finance.
But once we finished purchasing the blindingly bright-colored shirts and the slim-fit slacks, the good leather belts and the plain black slip-ons, their interest fell on what I would consider the most pedestrian of all frills: socks.
My boys, 23 and 21, are into hosiery, the flashy, sassy kind. Tangerine orange and pistachio green and lemon yellow. Striped and cubed and plaid. Chevroned and squiggly-lined. With tiny beer mugs and Marvel comic superheroes. With works of art and motivational logos.
It was hard to reconcile these young men to the boys who, not so long ago, wore only black Nike socks. I bought those by the dozens for my four sons.
I was reminded of that shopping experience just this week when I heard on the news that Dwayne Wade, fabulous guard for my hometown Miami Heat, has teamed up with the sock company Stance for the third installment of The Wade Collection. Holiday 2014 will showcase 18 styles of casual socks, gentlemen’s socks and, a new addition, kids’ socks.
The eight themes featured in the collection include “The Classic Stance,” inspired by Wade’s love of boxing, and — as a shoutout to my beloved 305 area code — “Weather Report,” focused on Miami’s tropical weather, and “What Is Art,” influenced by Miami’s funky Wynwood Art District.
Socks, I come to find out, are the new ties. In offices where everyone pretty much dresses the same, hosiery is how you stand out, how you express yourself.
Today’s statement socks don’t come cheap, though. While the Wades range from a reasonable $10 to $14 a pair, I found some on the Web priced for three figures. And here I thought Gold Toes were a splurge! (Half a dozen pairs is what I got my husband for our anniversary, by the way. He’s making me a sofa table. We are the ultimate power couple, huh.)
Socks are so popular, such a must-have item for the urban male, that some industry professionals point to men’s footsies as the economic engine behind the boom in men’s fashions. Sock sales grew by 2 percent in the past year, outperforming other apparel sectors. Analysts with the market research firm NPD Groups calls this trend “a move from commodity to fashion piece.”
Well, OK, I get it. Socks as foot garments. Socks as accessories. Socks as lingerie and bling. But just one question, please:
Does that mean the new fashion faves will remain forever paired, never to mysteriously disappear in the wash?
Truthfully, I can’t even claim a signature style, though I’d like to think that I’ve improved my fashion sense over time.
Sexy Lingerie Outlet Online
So it was with a mixture of excitement and trepidation that I accompanied my two youngest sons to shop for enough office attire to tide them over until they could afford their own.
One was starting his first grown-up job in New York as a CPA and the other an actuarial student internship with a ginormous insurance company (brag, brag), which meant they needed adult clothes beyond the standard job interview outfit. The suiting of choice for Florida college students, namely T-shirts, mesh shorts and sneakers, won’t do in the brave new world of finance.
But once we finished purchasing the blindingly bright-colored shirts and the slim-fit slacks, the good leather belts and the plain black slip-ons, their interest fell on what I would consider the most pedestrian of all frills: socks.
My boys, 23 and 21, are into hosiery, the flashy, sassy kind. Tangerine orange and pistachio green and lemon yellow. Striped and cubed and plaid. Chevroned and squiggly-lined. With tiny beer mugs and Marvel comic superheroes. With works of art and motivational logos.
It was hard to reconcile these young men to the boys who, not so long ago, wore only black Nike socks. I bought those by the dozens for my four sons.
I was reminded of that shopping experience just this week when I heard on the news that Dwayne Wade, fabulous guard for my hometown Miami Heat, has teamed up with the sock company Stance for the third installment of The Wade Collection. Holiday 2014 will showcase 18 styles of casual socks, gentlemen’s socks and, a new addition, kids’ socks.
The eight themes featured in the collection include “The Classic Stance,” inspired by Wade’s love of boxing, and — as a shoutout to my beloved 305 area code — “Weather Report,” focused on Miami’s tropical weather, and “What Is Art,” influenced by Miami’s funky Wynwood Art District.
Socks, I come to find out, are the new ties. In offices where everyone pretty much dresses the same, hosiery is how you stand out, how you express yourself.
Today’s statement socks don’t come cheap, though. While the Wades range from a reasonable $10 to $14 a pair, I found some on the Web priced for three figures. And here I thought Gold Toes were a splurge! (Half a dozen pairs is what I got my husband for our anniversary, by the way. He’s making me a sofa table. We are the ultimate power couple, huh.)
Socks are so popular, such a must-have item for the urban male, that some industry professionals point to men’s footsies as the economic engine behind the boom in men’s fashions. Sock sales grew by 2 percent in the past year, outperforming other apparel sectors. Analysts with the market research firm NPD Groups calls this trend “a move from commodity to fashion piece.”
Well, OK, I get it. Socks as foot garments. Socks as accessories. Socks as lingerie and bling. But just one question, please:
Does that mean the new fashion faves will remain forever paired, never to mysteriously disappear in the wash?
Friday, September 11, 2015
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The billionaire who single-handedly changed how America shops has an inner sanctum as enigmatic as he is: the corner of a nondescript office building in Columbus, Ohio, across the road from a garbage dump, behind a security gate festooned with “Do Not Enter” signs. While the communal spaces are properly blinged-out with pink walls, lacy bits of lingerie and a big screen rolling endless tape of nearly naked supermodels, the chamber itself is a confused mess of binders and papers straight out of The Absent-Minded Professor. Nearly every surface is devoted to knickknacks–a 3-foot-long pencil here, an Ohio State Monopoly board there–or stacks of books.
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The irony seems lost on Leslie “Les” Wexner, who built Victoria’s Secret, Pink, Express and The Limited into one of America’s alltime great retail fortunes. “When I was a kid, before my first store, they talked about stores as theater and retail as theater. It still is,” says the 77-year-old, attired casually in gray slacks and a blue oxford. “Retailing is a free form of entertainment.”
Yet this impresario shuns the spotlight. He’s the CEO of a large publicly traded company, yet he rarely speaks on earnings calls. One of the legends of his industry, yet he almost never speaks to the press. Wexner is so elusive that most assume the brains of Victoria’s Secret is surely some female visionary in the mold of a Sara Blakely or Tory Burch, or else a Hugh Hefner lothario type.
In reality Wexner–net worth: $6.2 billion, good enough to make No. 80 on The Forbes 400–is an introspective guy who has been questioning his every move for decades. His professional success results from a compulsive restlessness and dissatisfaction that steer him away from the herd. His first great insight was focusing on a few products (The Limited) at the apex of the department store age. He expanded nationally when the biggest retail stores were regional concerns. When most competitors rushed overseas, he held back. And in his biggest score of all, he reimagined the lingerie business as a wholesome enterprise that could thrive next to the food court and the multiplex, rather than the boudoir and the peep show.
Being a chronic contrarian is not easy. About to open his first store at age 26, Wexner woke up screaming every night. In his 30s he was a distraught millionaire, searching for a purpose greater than adding more zeroes to his net worth. The money came easier than the fulfillment, and by his 50s he was running more than a dozen businesses, five of them doing sales of $1 billion or more. Then, characteristically, he decided he had it all wrong and from 1998 to 2007 spun off or sold The Limited, Limited Too, Abercrombie & Fitch, Express, Lane Bryant and Lerner New York. He kept Victoria’s Secret, betting that the brand’s emotional resonance would support higher margins in an increasingly commoditized apparel space.
“What I worry about is a fear that you won’t have the idea or that you have figured it out wrong,” he says.
Wexner now owns the only three bra labels that matter: Victoria’s Secret, Pink and La Senza. Together they make up 41% of America’s $13.2 billion lingerie market. Their next closest competitor, if you can call it that, has a 1% market share. Bath & Body Works, the world’s largest beauty retailer, is his, too. He holds all of them under his thriving parent company, L Brands.
The Forbes 400 Book
Find out how the .001% made their fortunes in these 20 unforgettable tales of America’s richest people since 1982.
L Brands’ 2,949 wholly owned stores sell over $11 billion worth of bras, panties, soaps and other such products a year. Same-store sales have increased in each of the last 19 quarters. Brilliant marketing, especially the annual Victoria’s Secret Fashion Show , accounts for some of this success. But in the disembodied era of e-commerce, hands-on customer service matters, too. Shoppers can buy quality T-shirts and pants from a multitude of different retailers, both online and off, but bras are different. Eighty percent of women in America wear the wrong-size bra. Computers can’t measure them for a proper fit, and employees at, say, Target won’t. But Victoria’s Secret workers do, and women pay the company back with loyalty. Ninety-nine percent of L Brands stores turned a profit in 2013, and Victoria’s Secret’s operating margins are 17%, triple the industry average. In defiance of e-commerce evangelists, he opened 50 new locations in the last year. His online business is not the focus, but it’s doing just fine, accounting for $1.5 billion of his annual sales.
Those numbers have translated into huge gains on the stock market, where L Brands shares have shot up 11% in the last year, twice as much as the S&P retail index. Over the last five years L Brands shares have returned nearly 500%, more than almost any other retailer in North America (the two exceptions: Under Armour and G-III Apparel). “They’ve done such an unbelievable job dominating the market,” says Wells Fargo retail analyst Paul Lejuez. “I can’t think of anyone who has been more successful.”
And there are billions more waiting for Wexner outside of America’s borders. Victoria’s Secret is already famous around the world, not because of its stores but because of its scantily clad models, who hail from every continent except Antarctica. Viewers tune in from 192 countries around the world to watch the Victoria’s Secret Fashion Show on TV each year.
Yet Wexner has barely begun expanding Victoria’s Secret stores worldwide. “Our priority is our domestic business, but we could see that our international business could be as big or even bigger,” Wexner says. In 2012 Victoria’s Secret expanded its wholly owned stores beyond North America, opening two locations in London. Five more stores have since popped up in the U.K., and together they’re already grossing over $100 million.
Wexner is also taking the brand into Asia and the Middle East through a new
franchise model, with virtually no risk for L Brands. Wexner has more than 600 franchised stores around the world. L Brands invests no capital in the stores and is virtually guaranteed to turn a profit from day one, charging an outsized royalty of between 10% and 15%. The opportunity is big enough that, for the first time ever, Wexner is moving the Victoria’s Secret Fashion Show outside of the United States, taking it to London this December. “They’re only scratching the surface of international expansion,” says Matthew McClintock, retail analyst at Barclays, who envisions a $10 billion business overseas within a decade. “It’s a gold mine.”
WEXNER’S REFLEXIVE questioning drew him into retail in the first place. After getting his undergrad degree at Ohio State in 1959, he dropped out of its law school and returned home to help around the small family store, Leslie’s, named after him. When his father left on vacation, Wexner tried to solve the riddle of why his dad had always worked so hard but never made any money. He found a stack of invoices, and on a piece of scrap paper began tallying the cost and profit from each item in the store.
The numbers added up to a counter-intuitive conclusion. Although big-ticket items like dresses and coats looked like they had huge margins, they actually made no money because they sat on racks forever. All of the store’s profit came from less glamorous items like shirts and pants. Wexner’s parents returned home to find that their son, with nearly no professional experience, thought he could run their store better than they could. Wexner told his dad to take out the coats and replace them with more blouses and pants. His dad told him to get a job.
He did, founding a rival store to his father’s with a $5,000 loan from his aunt in 1963. He put a limited selection of clothing in the store–only the shirts and pants that flew off shelves–and named the place The Limited. Wexner signed a lease for a second store before even opening his first, convinced that if the idea worked in one store it would work in another. Before selling a single shirt, he already owed his landlords $1 million. He had nightmares every night and eventually started getting belly pains. The doctor told him he was too young to have a stomach ulcer, but the X-ray clearly showed the hole that fear had eaten through his stomach.
He made $20,000 of profit in his first year, twice as much as his dad’s best. The secret was his focus on only a few products, a revolutionary idea at the time. Wexner says that Steve Jobs (or presumably it was Jobs–”what’s-his-name from Apple,” Wexner says off-handedly) was one of many to credit The Limited boss with inventing specialty retail. “Probably did,” he shrugs.
Curious about how far his idea could take him, Wexner bought a U.S. map and a compass. He drew a circle to see everywhere he could get from Columbus in a day. Commercial airlines had just started using jets in the 1950s, significantly extending the radius of Wexner’s compass and bringing 70% of the U.S. population within two hours of headquarters. Leveraging his centralized location and jet travel, Wexner decided he could build a national chain. By 1973 Wexner was well on his way, with 41 stores selling $26 million worth of pants, skirts and blouses.
Having proven that narrowly focused stores appealed to female customers, he set about creating new companies, built in The Limited’s mold. He launched Express in 1980, targeting younger women with more colorful, casual clothes. And he also got curious about a small chain of lingerie shops he had seen in San Francisco called Victoria’s Secret. He never could find out much about them because their owner, Roy Raymond, clammed up every time Wexner started to ask questions. But in 1982 Raymond called up Wexner and finally wanted to talk. Raymond was on the verge of bankruptcy and was hoping Wexner would buy his six stores before the sheriff took them. “I literally flew out that afternoon and met him in the evening and bought the business,” says Wexner. “I didn’t know anything about it.”
His financial advisors had warned him that $1 million was too much for the business. Wexner let Raymond run it under The Limited’s umbrella for a while, and his deputies rolled their eyes as it bled millions more. When they examined the financials more closely, they realized the only way Raymond had been making any money before the acquisition was from a secondary business selling mail-order sex toys. Wexner fired Raymond and moved headquarters to Columbus. (Raymond’s next business went bankrupt in 1986, he got divorced in 1993, and he jumped off the Golden Gate Bridge later that year.)
Wexner got to work restructuring Victoria’s Secret. “I had never seen a lingerie specialty store,” Wexner says. “But then when you look at it from a business point of view, it wasn’t really a business.” Wexner threw The Limited’s operational know-how behind the business and cleaned up its broken-down finances. “Roy just didn’t get that piece,” admits his former wife, Gaye Raymond. “There weren’t a lot of stringent limits and boundaries on spending or planning.”
In typical fashion, Wexner didn’t dream up the idea for America’s first lingerie chain; he just followed his curiosity, played with the concept for a few years, and ended up thinking about it in a new way. The same sort of experimentation was behind the launch of a low-key lingerie fashion show in 1995. “The idea just came from trial and error,” he says. “I can’t tell you how many different kinds of print media or electronic media or just things we tried.”
What he ended up with is one of the greatest coups in marketing history. Instead of Victoria’s Secret paying for television time, CBS reportedly pays Victoria’s Secret over $1 million a year for the rights to air what is essentially an hourlong infomercial. Last year Taylor Swift belted out songs from a glittering runway while audience members like baseball superstar Robinson Cano and Maroon 5 lead singer Adam Levine gawked from the front row and millions more watched on TV.
The spectacle–really more panty party than fashion show–attracts more viewers than all other fashion shows combined. The impact multiplies on social media, where the models are heavily followed. Aggregate its models accounts, and Victoria’s Secret has 33 million Twitter followers, more than Twitter itself.
LOTS OF THINGS have changed in the 51 years since Wexner founded his business, none more so than Wexner himself. At the start of his career, he was working 90-hour weeks, leaving no time for anything else. Ask him what his favorite band or movie was from the 60s and 70s, and he shakes his head. “I don’t remember much about movies or music or what was going on,” he says. “By the time I’m in my early 30s, I’m, by most measures, enormously successful. And the more successful I was in terms of business achievement and accumulation of income, the more ineffective, unhappy I was.”
As the company grew, people around him started to tell him he was a great leader. Wexner didn’t see it. He wasn’t tall. Wasn’t outgoing. Wasn’t particularly well-educated. Wasn’t even sure what a leader really was.
So he started reading, searching for lessons. After work, he would tear through biographies of American icons like George Washington, Thomas Jefferson and John D. Rockefeller. What he saw was that the greatest leaders had perspective, understood society–and didn’t work 90-hour weeks. “If you keep your nose to the grindstone, you don’t have any nose,” says Wexner.
He began searching for hobbies, on a billionaire’s budget. He wanted to see more of the world, so he commissioned a yacht worth some $200 million that could take him anywhere he wanted and named it, appropriately, Limitless. He went to art museums, picked out a few favorite artists like Degas, De Kooning and Picasso, and began amassing one of the largest art collections in the world. Just as he limited his inventory in his stores, he eventually homed in on Picasso, buying as many of his works as possible (FORBES estimates his collection is worth $1 billion). He also liked cars, particularly Mercedes, Jaguars and Ferraris, and is said to have bought 100 or so initially, later settling on just red Ferraris built in the 1950s to mid-1960s. “That’s how I think,” Wexner says. “It’s kind of like panoramic vision and then zooming in.”
Wexner’s most enduring obsession is his quest to define leadership. He plows through 100 books a year–all nonfiction, mostly biography–getting recommendations from friends like Pulitzer Prize-winning historian David McCullough. He claims to have read every book on George Washington written in the last 100 years. “I find him just amazingly fascinating,” Wexner says. “George Washington founded the country–and he thought he could do better.”
After 51 years as CEO of his company, is Wexner thinking about retirement? He smiles, having known the question was coming. His wife first asked him to retire a decade ago, and investors have been asking him about succession plans ever since. (Wexner’s four children, the eldest of whom is still in college, are too young to run the business.) But as usual, he doesn’t give an absolute answer. Instead, he reaches to the papers sitting on his lap and hands me a copy of the poem “Youth,” written by an early-20th-century writer named Samuel Ullman.
“Youth is not a time of life; it is a state of mind,” we read in silence. “Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul … Whether sixty or sixteen, there is in every human being’s heart the lure of wonder, the unfailing child-like appetite of what’s next, and the joy of the game of living.”
Wexner looks up and grins. “If you start painting yourself into a corner, life starts shutting down,” he says. “There is always hopefully a next.”
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The irony seems lost on Leslie “Les” Wexner, who built Victoria’s Secret, Pink, Express and The Limited into one of America’s alltime great retail fortunes. “When I was a kid, before my first store, they talked about stores as theater and retail as theater. It still is,” says the 77-year-old, attired casually in gray slacks and a blue oxford. “Retailing is a free form of entertainment.”
Yet this impresario shuns the spotlight. He’s the CEO of a large publicly traded company, yet he rarely speaks on earnings calls. One of the legends of his industry, yet he almost never speaks to the press. Wexner is so elusive that most assume the brains of Victoria’s Secret is surely some female visionary in the mold of a Sara Blakely or Tory Burch, or else a Hugh Hefner lothario type.
In reality Wexner–net worth: $6.2 billion, good enough to make No. 80 on The Forbes 400–is an introspective guy who has been questioning his every move for decades. His professional success results from a compulsive restlessness and dissatisfaction that steer him away from the herd. His first great insight was focusing on a few products (The Limited) at the apex of the department store age. He expanded nationally when the biggest retail stores were regional concerns. When most competitors rushed overseas, he held back. And in his biggest score of all, he reimagined the lingerie business as a wholesome enterprise that could thrive next to the food court and the multiplex, rather than the boudoir and the peep show.
Being a chronic contrarian is not easy. About to open his first store at age 26, Wexner woke up screaming every night. In his 30s he was a distraught millionaire, searching for a purpose greater than adding more zeroes to his net worth. The money came easier than the fulfillment, and by his 50s he was running more than a dozen businesses, five of them doing sales of $1 billion or more. Then, characteristically, he decided he had it all wrong and from 1998 to 2007 spun off or sold The Limited, Limited Too, Abercrombie & Fitch, Express, Lane Bryant and Lerner New York. He kept Victoria’s Secret, betting that the brand’s emotional resonance would support higher margins in an increasingly commoditized apparel space.
“What I worry about is a fear that you won’t have the idea or that you have figured it out wrong,” he says.
Wexner now owns the only three bra labels that matter: Victoria’s Secret, Pink and La Senza. Together they make up 41% of America’s $13.2 billion lingerie market. Their next closest competitor, if you can call it that, has a 1% market share. Bath & Body Works, the world’s largest beauty retailer, is his, too. He holds all of them under his thriving parent company, L Brands.
The Forbes 400 Book
Find out how the .001% made their fortunes in these 20 unforgettable tales of America’s richest people since 1982.
L Brands’ 2,949 wholly owned stores sell over $11 billion worth of bras, panties, soaps and other such products a year. Same-store sales have increased in each of the last 19 quarters. Brilliant marketing, especially the annual Victoria’s Secret Fashion Show , accounts for some of this success. But in the disembodied era of e-commerce, hands-on customer service matters, too. Shoppers can buy quality T-shirts and pants from a multitude of different retailers, both online and off, but bras are different. Eighty percent of women in America wear the wrong-size bra. Computers can’t measure them for a proper fit, and employees at, say, Target won’t. But Victoria’s Secret workers do, and women pay the company back with loyalty. Ninety-nine percent of L Brands stores turned a profit in 2013, and Victoria’s Secret’s operating margins are 17%, triple the industry average. In defiance of e-commerce evangelists, he opened 50 new locations in the last year. His online business is not the focus, but it’s doing just fine, accounting for $1.5 billion of his annual sales.
Those numbers have translated into huge gains on the stock market, where L Brands shares have shot up 11% in the last year, twice as much as the S&P retail index. Over the last five years L Brands shares have returned nearly 500%, more than almost any other retailer in North America (the two exceptions: Under Armour and G-III Apparel). “They’ve done such an unbelievable job dominating the market,” says Wells Fargo retail analyst Paul Lejuez. “I can’t think of anyone who has been more successful.”
And there are billions more waiting for Wexner outside of America’s borders. Victoria’s Secret is already famous around the world, not because of its stores but because of its scantily clad models, who hail from every continent except Antarctica. Viewers tune in from 192 countries around the world to watch the Victoria’s Secret Fashion Show on TV each year.
Yet Wexner has barely begun expanding Victoria’s Secret stores worldwide. “Our priority is our domestic business, but we could see that our international business could be as big or even bigger,” Wexner says. In 2012 Victoria’s Secret expanded its wholly owned stores beyond North America, opening two locations in London. Five more stores have since popped up in the U.K., and together they’re already grossing over $100 million.
Wexner is also taking the brand into Asia and the Middle East through a new
franchise model, with virtually no risk for L Brands. Wexner has more than 600 franchised stores around the world. L Brands invests no capital in the stores and is virtually guaranteed to turn a profit from day one, charging an outsized royalty of between 10% and 15%. The opportunity is big enough that, for the first time ever, Wexner is moving the Victoria’s Secret Fashion Show outside of the United States, taking it to London this December. “They’re only scratching the surface of international expansion,” says Matthew McClintock, retail analyst at Barclays, who envisions a $10 billion business overseas within a decade. “It’s a gold mine.”
WEXNER’S REFLEXIVE questioning drew him into retail in the first place. After getting his undergrad degree at Ohio State in 1959, he dropped out of its law school and returned home to help around the small family store, Leslie’s, named after him. When his father left on vacation, Wexner tried to solve the riddle of why his dad had always worked so hard but never made any money. He found a stack of invoices, and on a piece of scrap paper began tallying the cost and profit from each item in the store.
The numbers added up to a counter-intuitive conclusion. Although big-ticket items like dresses and coats looked like they had huge margins, they actually made no money because they sat on racks forever. All of the store’s profit came from less glamorous items like shirts and pants. Wexner’s parents returned home to find that their son, with nearly no professional experience, thought he could run their store better than they could. Wexner told his dad to take out the coats and replace them with more blouses and pants. His dad told him to get a job.
He did, founding a rival store to his father’s with a $5,000 loan from his aunt in 1963. He put a limited selection of clothing in the store–only the shirts and pants that flew off shelves–and named the place The Limited. Wexner signed a lease for a second store before even opening his first, convinced that if the idea worked in one store it would work in another. Before selling a single shirt, he already owed his landlords $1 million. He had nightmares every night and eventually started getting belly pains. The doctor told him he was too young to have a stomach ulcer, but the X-ray clearly showed the hole that fear had eaten through his stomach.
He made $20,000 of profit in his first year, twice as much as his dad’s best. The secret was his focus on only a few products, a revolutionary idea at the time. Wexner says that Steve Jobs (or presumably it was Jobs–”what’s-his-name from Apple,” Wexner says off-handedly) was one of many to credit The Limited boss with inventing specialty retail. “Probably did,” he shrugs.
Curious about how far his idea could take him, Wexner bought a U.S. map and a compass. He drew a circle to see everywhere he could get from Columbus in a day. Commercial airlines had just started using jets in the 1950s, significantly extending the radius of Wexner’s compass and bringing 70% of the U.S. population within two hours of headquarters. Leveraging his centralized location and jet travel, Wexner decided he could build a national chain. By 1973 Wexner was well on his way, with 41 stores selling $26 million worth of pants, skirts and blouses.
Having proven that narrowly focused stores appealed to female customers, he set about creating new companies, built in The Limited’s mold. He launched Express in 1980, targeting younger women with more colorful, casual clothes. And he also got curious about a small chain of lingerie shops he had seen in San Francisco called Victoria’s Secret. He never could find out much about them because their owner, Roy Raymond, clammed up every time Wexner started to ask questions. But in 1982 Raymond called up Wexner and finally wanted to talk. Raymond was on the verge of bankruptcy and was hoping Wexner would buy his six stores before the sheriff took them. “I literally flew out that afternoon and met him in the evening and bought the business,” says Wexner. “I didn’t know anything about it.”
His financial advisors had warned him that $1 million was too much for the business. Wexner let Raymond run it under The Limited’s umbrella for a while, and his deputies rolled their eyes as it bled millions more. When they examined the financials more closely, they realized the only way Raymond had been making any money before the acquisition was from a secondary business selling mail-order sex toys. Wexner fired Raymond and moved headquarters to Columbus. (Raymond’s next business went bankrupt in 1986, he got divorced in 1993, and he jumped off the Golden Gate Bridge later that year.)
Wexner got to work restructuring Victoria’s Secret. “I had never seen a lingerie specialty store,” Wexner says. “But then when you look at it from a business point of view, it wasn’t really a business.” Wexner threw The Limited’s operational know-how behind the business and cleaned up its broken-down finances. “Roy just didn’t get that piece,” admits his former wife, Gaye Raymond. “There weren’t a lot of stringent limits and boundaries on spending or planning.”
In typical fashion, Wexner didn’t dream up the idea for America’s first lingerie chain; he just followed his curiosity, played with the concept for a few years, and ended up thinking about it in a new way. The same sort of experimentation was behind the launch of a low-key lingerie fashion show in 1995. “The idea just came from trial and error,” he says. “I can’t tell you how many different kinds of print media or electronic media or just things we tried.”
What he ended up with is one of the greatest coups in marketing history. Instead of Victoria’s Secret paying for television time, CBS reportedly pays Victoria’s Secret over $1 million a year for the rights to air what is essentially an hourlong infomercial. Last year Taylor Swift belted out songs from a glittering runway while audience members like baseball superstar Robinson Cano and Maroon 5 lead singer Adam Levine gawked from the front row and millions more watched on TV.
The spectacle–really more panty party than fashion show–attracts more viewers than all other fashion shows combined. The impact multiplies on social media, where the models are heavily followed. Aggregate its models accounts, and Victoria’s Secret has 33 million Twitter followers, more than Twitter itself.
LOTS OF THINGS have changed in the 51 years since Wexner founded his business, none more so than Wexner himself. At the start of his career, he was working 90-hour weeks, leaving no time for anything else. Ask him what his favorite band or movie was from the 60s and 70s, and he shakes his head. “I don’t remember much about movies or music or what was going on,” he says. “By the time I’m in my early 30s, I’m, by most measures, enormously successful. And the more successful I was in terms of business achievement and accumulation of income, the more ineffective, unhappy I was.”
As the company grew, people around him started to tell him he was a great leader. Wexner didn’t see it. He wasn’t tall. Wasn’t outgoing. Wasn’t particularly well-educated. Wasn’t even sure what a leader really was.
So he started reading, searching for lessons. After work, he would tear through biographies of American icons like George Washington, Thomas Jefferson and John D. Rockefeller. What he saw was that the greatest leaders had perspective, understood society–and didn’t work 90-hour weeks. “If you keep your nose to the grindstone, you don’t have any nose,” says Wexner.
He began searching for hobbies, on a billionaire’s budget. He wanted to see more of the world, so he commissioned a yacht worth some $200 million that could take him anywhere he wanted and named it, appropriately, Limitless. He went to art museums, picked out a few favorite artists like Degas, De Kooning and Picasso, and began amassing one of the largest art collections in the world. Just as he limited his inventory in his stores, he eventually homed in on Picasso, buying as many of his works as possible (FORBES estimates his collection is worth $1 billion). He also liked cars, particularly Mercedes, Jaguars and Ferraris, and is said to have bought 100 or so initially, later settling on just red Ferraris built in the 1950s to mid-1960s. “That’s how I think,” Wexner says. “It’s kind of like panoramic vision and then zooming in.”
Wexner’s most enduring obsession is his quest to define leadership. He plows through 100 books a year–all nonfiction, mostly biography–getting recommendations from friends like Pulitzer Prize-winning historian David McCullough. He claims to have read every book on George Washington written in the last 100 years. “I find him just amazingly fascinating,” Wexner says. “George Washington founded the country–and he thought he could do better.”
After 51 years as CEO of his company, is Wexner thinking about retirement? He smiles, having known the question was coming. His wife first asked him to retire a decade ago, and investors have been asking him about succession plans ever since. (Wexner’s four children, the eldest of whom is still in college, are too young to run the business.) But as usual, he doesn’t give an absolute answer. Instead, he reaches to the papers sitting on his lap and hands me a copy of the poem “Youth,” written by an early-20th-century writer named Samuel Ullman.
“Youth is not a time of life; it is a state of mind,” we read in silence. “Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul … Whether sixty or sixteen, there is in every human being’s heart the lure of wonder, the unfailing child-like appetite of what’s next, and the joy of the game of living.”
Wexner looks up and grins. “If you start painting yourself into a corner, life starts shutting down,” he says. “There is always hopefully a next.”
Thursday, September 10, 2015
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Wednesday, September 2, 2015
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